Ever wonder why your numbers always end up right back where you started at the end of every playlist promo or why you never end up on Discover Weekly?
Several years ago, a friend of mine in the Music Industry came to me with that exact question. Knowing my past experiences in the music industry and my years of success as Digital Marketing Consultant, he figured I just may be able to crack the code... and we did.
After thousands of dollars in testing and scouring the internet for leaked info on exactly how Spotify's recommendation engine works, I built the system that became Fanwave Bootcamp. Following it's release in 2019, Fanwave Bootcamp went on to help thousands of Artists get millions of streams.
The reason playlists fail is simple, the listeners aren't paying attention. Spotify calls this passive listening.
Why is this a problem?